Leaders Who Believe Lead Differently
Get Clear. Say It Well.
Stand Out.
We help leaders and companies clarify what they believe, have the courage to be themselves, and build real influence that is felt, not forgotten.
Most companies sound the same.
Because they haven't had the courage to fully own who they are.
They water it down. Second-guess it. Or never fully define it.
So what makes them different gets lost.
Most companies don't need more marketing. They need the courage to be themselves.
A lot of businesses don’t struggle because they’re lacking something. They struggle because they sound like everyone else. Their message gets watered down, their leadership feels unclear, and what makes them different gets lost.
The strongest brands are built from the inside out.
Your culture is either setting you apart... or making you forgettable. When leaders are clear on what they believe and teams are aligned around core values, everything gets stronger.
Communication
Trust
Hiring
Retention
Customer Experience
Brand Differentiation
Brand is culture made visible.
People leave leaders, not jobs.
If leadership lacks clarity, courage, or conviction, it eventually shows up everywhere: in your team, your culture, your communication, and your growth.
How to move forward.
STEP ONE
Clarify
Get clear on what you believe, what makes you different, and what your company is really built on.
Step two
Communicate
Turn that into language your team and market can actually understand and rally around.
Step three
Carry
Build a culture and brand your people live and your customers feel
How to work with us.
Offer one
Core
Where clarity begins.
A two-day in-person intensive designed to help leaders and companies uncover the core of who they are and what they believe.
- Vision
- Mission
- Core Values
Explore Core
Offer two
Make what you say carry.
For leaders and companies who need their message to show up more clearly and consistently.
- 3 posts per week
- Facebook + Google ad strategy
- Monthly Strategy session
Explore Echo
Offer three
Partner
You don't just get our ideas. You get us.
A high-touch partnership for companies ready to build something that carries.
- Weekly leadership meetings (Wild60)
- Ongoing leadership coaching + decision support
- Quarterly on-site intensives
- Sales + team development sessions
- Direct access when it matters
Explore Partner
Additional ways to work with us.
Keynotes
Bring Wild Belief to your team, event, or company through a message designed to spark courage, clarity, and conviction.
WILD1 Coaching
Personal coaching for leaders who want greater clarity, stronger communication, and the courage to lead from who they really are.
Custom
If there's something specific you're building, let's talk about what the right engagement could look like.
Stand out as a leader!
What leaders are saying.
Meet the team behind
Wild Belief Co.
A group of creatives, operators, and storytellers who help leaders get clear, say it well, and stand out.
Craig Felker
Co-Founder + Chief Belief Officer
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Kyle Summers
Co-Founder + Chief Operations Officer
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Stephanie Felker
Co-Founder | Chief Idea Officer
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Megan Summers
Co-Founder | Chief Creative Content Officer
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Craig Felker
Co-Founder + Chief Belief Officer
Read Bio
Kyle Summers
Co-Founder + Chief Operations Officer
Read Bio
Stephanie Felker
Co-Founder | Chief Idea Officer
Read Bio
Megan Summers
Co-Founder | Chief Creative Content Officer
Read Bio
Craig Felker
Co-Founder + Chief Belief Officer
Craig Felker is the Co-Founder and Chief Belief Officer of Wild Belief Co., where he helps leaders and companies get clear on what they believe, say it well, and stand out. A former Billboard-charting Sony recording artist and Dove Award-nominated songwriter, Craig has spent his career helping people connect through words, energy, and story. He has helped lead and shape multi-million dollar brands, launched disruptive viral campaigns, and helped high-growth companies strengthen their messaging, culture, and customer experience. A nationally sought-after keynote speaker and emcee, Craig is known for his energy, clarity, and ability to challenge leaders to think differently and lead with conviction. He has co-written with industry icons like Joel Smallbone of For King & Country, Michael Farren, and Sam Tinnesz, with songs featured in NFL and NHL stadiums and performed by acclaimed artists including Natalie Grant. He is also a co-owner of both Burkholder Management and the new RTO software company Ownly. His work has centered around one belief: leaders who believe lead differently.
Kyle Summers
Co-Founder + Chief Operations Officer
Kyle Summers is the Co-Founder and Chief Operating Officer of Wild Belief Co. and one of the most recognized voices and relationship-builders in the shed industry. With over a decade of experience, Kyle has earned a reputation for connecting people, creating momentum, and helping companies grow with both heart and strategy. During his four and a half years at JMAG, he helped oversee a period of significant expansion, with the company experiencing over 140% growth during his tenure. Kyle was also the co-founder of the widely respected Shed Geek Podcast, one of the most influential media platforms in the industry, and served as the Event Chair for the highly successful NSRA Belong Conference in 2025, where he helped shape one of the most impactful gatherings the industry has seen. He is also a co-owner of both Burkholder Management and the new RTO software company Ownly. Known for his generosity, deep industry relationships, and rare ability to make people feel seen, Kyle brings a unique blend of operational instinct, influence, and genuine care to every company and leader he serves.
Stephanie Felker
Co-Founder | Chief Idea Officer
Stephanie Felker is a creative strategist, entrepreneur, and brand-minded visionary with a gift for helping companies bring ideas to life. Her background spans creative direction, event planning, design, storytelling, and customer experience, including owning and operating her own event planning business focused on large-scale trade shows, festivals, and immersive experiences, giving her a unique ability to see both the big picture and the details that make a brand memorable. A published children’s author with multiple titles available on Amazon, Stephanie brings a storyteller’s instinct into everything she creates. She is also a featured writer and contributor to Shed Business Journal, where she shares insight and perspective within the industry. Her work has been featured in Yahoo News, Glamour, and WWD, and she plays a key role in helping Wild Belief clients uncover ideas that feel fresh, authentic, and impossible to ignore.
Megan Summers
Co-Founder | Chief Creative Content Officer
First and Last Name
Job Title
GET WILD
If your message matters, it should sound like it.
You don't need more noise. You need clarity, courage, and a brand that actually feels like you.
We help leaders and companies clarify what they believe, have the courage to be themselves, and build real influence that is felt, not forgotten.
270.564.5044
craig@wildbeliefco.com
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